Drag queens and meatballs: First look inside Ikea’s Oxford Street store

Ikea products curated by drag queen Carrot, including a dressing table and lamp

Source: Ikea

Ikea is primed to open the doors to its highly anticipated Oxford Street store this week, ahead of what is set to be a bumper bank holiday shopping weekend. Retail Week speaks to Ikea market manager, London City, Matt Gould and tours the new store before it opens to the public

It’s been years in the making, and now Ikea’s Oxford Street flagship store is almost ready to open.

 

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