Burberry sees sales improvement following ‘intervention’

Burberry store in Florence

Source: Shutterstock

Burberry has reported that its “intervention to reset the brand” has resulted in a sales improvement in the second half. 

Burberry chief executive Joshua Schulman said: “After a challenging first half, we have moved at pace to implement Burberry Forward, our strategic plan to reignite brand desire, improve our performance and drive long-term value creation. Our customers are responding to our timeless British luxury brand expression.”

 

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