Luxury brand Dolce & Gabbana has opened a “first-of-its-kind” store combining beauty and accessories in London.
Located in the market building in Covent Garden, the new store marks the brand’s return to the area following its Christmas pop-up in 2022.
The new store features its exclusive selection of cosmetics and fragrances, along with a make-up consultation area.
In a “world-first” for the brand, it will display the latest accessories under the same roof as its beauty collection.
The store sits alongside other luxury brands in Covent Garden, including Chanel Beauty, Diptyque, Glossier and the recently opened upsized Charlotte Tilbury flagship.
Shaftesbury Capital retail leasing director William Oliver said: “Dolce & Gabbana’s commitment to blending tradition with innovation is what makes Covent Garden the perfect location to debut a world-first concept, following in the footsteps of Chanel, Charlotte Tilbury, Glossier, and Tom Ford.
“Building on the noteworthy success of its pop-up in 2022, the brand has reinvested in the destination, showcasing Covent Garden’s appeal for internationally renowned fashion houses to put down permanent roots.”
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