The Body Shop has appointed a new chief marketing officer and chief financial and operations officer as it rebuilds its executive leadership team after being rescued from administration.
The cruelty-free vegan cosmetics retailer has named Penny Brook as chief marketing officer and Sally Dowling as chief financial and operations officer. They will work alongside chief executive Charles Denton.
Brook joins The Body Shop following a decade at fashion brand Canada Goose where she oversaw a period of transformation and growth, to pivot the brand from a niche cold-weather expedition specialist to an aspirational lifestyle brand.
Dowling was most recently chief finance officer at GSF Car Parts where she successfully led the company’s sale to Epiris. She specialises in guiding companies pre- and post-acquisition.
Denton said: “The Body Shop has always thrived under the leadership of smart, courageous women and that’s certainly what we have now with Penny and Sally, in two of the company’s most influential roles.
“Their appointment reflects our two priorities as a business going forward: firstly, to delight customers around the world with trailblazing innovations and the highest standards of ethical beauty; and secondly, to bring the company back to fiscal health, building a sustainable company in the truest sense, which can last for decades to come.
“Both Penny and Sally are brimming with excitement and ideas over the opportunities we have in front of us, and I couldn’t be more confident we have the right people in place to seize those opportunities.”
Mike Jatania, chair of the board, said: “We have brought together a world-class leadership team with deep industry experience and significant financial acumen all united in a mission to revitalise an iconic brand. Penny and Sally embody the values-led, brand-centric and commercially nimble mindset needed to optimise the business, to drive growth and to shape a sustainable future.”
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