Sports Direct reported to the regulator for pricing practices

Sports Direct store sign

Source: Shutterstock

Sports Direct has been reported to the Competition and Markets Authority (CMA) following claims of “misleading” pricing by Which?.

The consumer body claimed it had uncovered “some questionable and dodgy pricing tactics” on the Sports Direct website, and said people may be being misled “into thinking they are getting a better deal than they really are”.

 

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